Rotten Luck and Self-Inflicted Wounds – How the U.S. Pollsters Failed in the 2016 Presidential Election and Why a Similar Result is Unlikely in Australia
Martin O’Shannessy is a partner at OmniPoll and a former CEO of Newspoll with a 100 per cent record of calling state and federal election outcomes. Polling is now part of so many aspects of our daily lives – from product pushing to poll pushing. The art of the pollster is complex and many factors [...]
